Commissioned in late 2018 by Fáilte Ireland in partnership with Tipperary County Council, this Cashel Town Plan has been researched and produced by The Paul Hogarth Company (TPHC) in association with Louise Browne Associates.
The need for a Town Plan for Cashel has been informed by several factors, including:
• The Rock of Cashel is an iconic site, but visitors have low awareness of the other things to see and do in the
town and the surrounding area.
• Access to Cashel is via a number of key entry points but there is a tendency for visitors to visit the Rock of
Cashel and leave afterwards without exploring the rest of the town.
• There is a growing and dynamic local food scene but because dwell time is low visitors often do not get to
• The benefits from tourism as a driver of economic growth for the town and its environs are not being maximised
Cashel’s tourism economy has yet to reach its potential and this multi-year shared plan identifies and addresses
the challenges and opportunities that can reverse past tourism performance.
The plan outlines a clear pathway to
• Position Cashel as a tourism destination town.
• Provide compelling reasons for visitors to stay longer and spend more by developing the visitor
experience (day and evening) in the town and the wider region.
• Optimise the town’s economic benefits from tourism.
• Leverage the fact that 375,000 people visit the Rock of Cashel annually and improve visitor flow
between the Rock and other businesses in the town.
• Inform the allocation of resources and supports to meet emerging priorities.