Tipperary County Council and Tipperary Tourism recognise the important opportunity that tourism provides in terms of economic impact, job creation and sustainability for the county. There is a huge opportunity to drive forward an ambitious countywide investment programme, creating successful tourism development leading not only to job creation and economic development but to county pride, confidence and community wellbeing, all of which is critically important from a county development point of view.
The purpose of this Plan is to guide and assist the council and Tipperary Tourism in delivering its plan to significantly improve the visitor product experience in the county, increase capacity, dwell time, bed nights which will assist the local economy.
The Plan suggests ideas for creating exciting new tourism experiences and significantly enhancing existing ones. These will lead to building greater capacity among tourism providers and extending visitor length of stay in the county, whilst also building synergies and collaborations between tourism product offerings in order to deliver top-quality visitor
experiences. There is a suite of innovative and creative potential projects included, along with a range of key
targets, followed by an action plan plotting out the roadmap to be focused on for the next decade.