The COVID Bubbles campaign launched on Tuesday the 20th October. You may have already seen this campaign in advertisements across various social media sites.
This campaign creates a strong visual reminder of the protection we gain by following the public health guidelines and the potential for us to lose that protection when we do not adhere to the guidelines. This campaign is aimed primarily at 15-24 year olds but has a message for the entire population.
There is strong evidence that shows mass media campaigns can influence behaviour. It is now more important than ever that we ensure that the importance of the public health messages are understood.