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Heart of our Town- Thurles Shop Local Campaign

As we all know Covid 19 has been extremely challenging, particularly for our local businesses who are trying to get up and running again in each of our towns.

In Thurles Municipal District, we have been working with our local Town Forum to develop a “shop local” campaign to try to assist our local businesses to get back on track post covid.

The aim of the “shop local” campaign is to develop a concept and template which could be extended out to each of the towns in our district, and indeed any town, piloting it and developing it initially in Thurles and then extending it out to the other two towns in our district, Roscrea and Templemore.

The campaign is aimed at encouraging consumers to shop local and taking a new approach to the usual ‘shop local’ theme - one that is specific to our towns, know as “Heart of our Town”, small towns, big hearts.

The campaign will be rolled out in the coming weeks/months and will tell the consumer that local businesses in Thurles, Roscrea and Templemore are very much “open for business”. The campaign will:

  • Be very much about ‘personalising’ our retailers - and telling their stories - the aim being to get local consumers to think of them and their business before shopping elsewhere;
  • Educate- why shop local?
  • Give background history of the businesses, many of whom have been trading in the towns for many years & helped to shape & develop the towns as they are today.
  • Encourage loyalty to retailers that have supported local schools, clubs etc over the years.

The obvious benefits / reasons to promote shopping in our towns & supporting local will also be highlighted as part of the campaign but the focus is very much to “put faces behind the businesses” and foster a sense of pride in our towns which should be reflected in our buying choices.

A social media campaign will be rolled out to promote the campaign on existing social media platforms and we are currently working finalising the other finer points of the campaign.

Thurles Municipal District and Town Forum really see this as a worthwhile opportunity to create awareness and get the “shop local” message out there.

For more see http://www.thurles.ie

Tuesday, 28 July, 2020 - 14:00
General News